:root{
  --bg:#F7ECEF; --bg2:#EFEDE4; --paper:#FFFDFC;
  --ink:#3A2B30; --ink2:#6B5A60; --ink3:#A2929A;
  --acento:#8E5468; --acento2:#B37087; --suave:#E7C8D1;
  --oscuro-bg:#2A2024; --oscuro-txt:#F7ECEF; --oscuro-acento:#C68B9C;
  --line:#E0DCCB;
  --display:"Fraunces",Georgia,serif;
  --body:"DM Sans",-apple-system,system-ui,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font:15px/1.68 var(--body)}
img{max-width:100%;display:block}
.page-shell{width:min(100%,1024px);margin:auto;padding:28px}

/* portada */
.hero{position:relative;overflow:hidden;padding:56px 8%;border-radius:22px;
  background:var(--oscuro-bg);color:var(--oscuro-txt)}
.hero::after{content:"";position:absolute;right:-10%;top:-40%;width:70%;height:180%;pointer-events:none;
  background:radial-gradient(ellipse at 50% 50%, rgba(198,139,156,.18) 0%, transparent 62%)}
.hero>*{position:relative;z-index:1}
.hero .eyebrow{color:var(--oscuro-acento)}
.hero-logo{margin:26px 0 0}
.hero-logo img{width:min(100%,340px)}
.hero-copy{max-width:540px;margin:30px 0 0;font-family:var(--display);font-weight:500;
  font-size:27px;line-height:1.25;letter-spacing:-.015em;color:var(--oscuro-txt)}
.hero-meta{margin:20px 0 0;color:rgba(247,236,239,.62);font-size:12px}

.eyebrow{margin:0;color:var(--acento);font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase}

/* nav */
nav{display:flex;gap:8px;overflow:auto;position:sticky;top:0;z-index:3;margin:18px 0;padding:10px;
  background:rgba(247,236,239,.94);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
nav a{padding:6px 10px;color:var(--ink2);font-size:12px;font-weight:600;text-decoration:none;white-space:nowrap}
nav a:hover{color:var(--acento)}

/* secciones */
.section{padding:52px 7%;border-bottom:1px solid var(--line);scroll-margin-top:58px}
h1,h2{font-family:var(--display);font-weight:500;line-height:1.14;letter-spacing:-.015em}
.section h1{max-width:720px;margin:10px 0 18px;font-size:clamp(29px,4.6vw,44px)}
.lead{max-width:720px;font-size:19px;line-height:1.55}
.notice{margin-top:22px;padding:14px 17px;border-left:3px solid var(--acento);background:var(--paper);
  color:var(--ink2);font-size:13px;border-radius:0 10px 10px 0}
.chips{margin:24px 0 0;color:var(--acento);font-family:var(--display);font-size:18px}

.pillars article,.voice article,.types article,.rules article,.logo-rules article,.services article,.cred article{
  padding:18px;border:1px solid var(--line);border-radius:14px;background:var(--paper)}
.pillars{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin-top:26px}
.pillars b,.voice b{display:block;color:var(--acento);font-size:13px}
.pillars span,.voice span,.types span,.services span,.cred span{display:block;margin-top:7px;color:var(--ink2);font-size:12px;line-height:1.6}
.services{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:24px}
.services b{display:block;font-family:var(--display);font-size:17px;color:var(--ink)}
.services article.destacado{grid-column:1/-1;background:var(--suave);border-color:var(--acento2)}
.services article.destacado b{font-size:21px}
.cred{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:20px}
.cred b{display:block;font-size:13px;color:var(--ink)}

/* logo */
.logo-card{display:grid;grid-template-columns:minmax(240px,1fr) 1fr;gap:28px;align-items:center;
  padding:32px;border:1px solid var(--line);border-radius:18px;background:var(--paper)}
.logo-card .lockup{text-align:center}
.logo-card .lockup img{width:min(100%,300px);margin:0 auto}
.logo-card h2{margin:0;font-size:22px}
.logo-card p{margin:10px 0 0;color:var(--ink2)}
.variants{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:12px}
.variants figure{margin:0;padding:26px 16px;border:1px solid var(--line);border-radius:14px;display:grid;place-items:center;gap:14px}
.variants figure img{width:min(100%,175px)}
.variants figcaption{color:var(--ink2);font-size:11px;letter-spacing:.06em;text-transform:uppercase}
.v-oscuro{background:var(--oscuro-bg);border-color:transparent}
.v-oscuro figcaption{color:rgba(247,236,239,.7)}
.v-suave{background:var(--suave);border-color:var(--acento2)}
.logo-rules{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:12px}
.logo-rules b{font-size:12px}
.logo-rules p{margin:7px 0 0;color:var(--ink2);font-size:12px;line-height:1.6}
.downloads{display:flex;flex-wrap:wrap;gap:8px;margin-top:24px}
.downloads .eyebrow{width:100%}
.downloads a{padding:9px 13px;border:1px solid var(--line);border-radius:99px;color:var(--acento);
  font-size:12px;font-weight:600;text-decoration:none;background:var(--paper)}
.downloads a:hover{border-color:var(--acento);color:var(--ink)}

/* color */
.colors{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}
.colors article{display:grid;grid-template-columns:56px 1fr;gap:0 14px;min-height:88px;overflow:hidden;
  border:1px solid var(--line);border-radius:14px;background:var(--paper)}
.colors i{grid-row:1/4;background:var(--c)}
.colors b{padding-top:15px;font-size:13px}
.colors code{color:var(--ink2);font-size:12px;font-family:ui-monospace,SFMono-Regular,monospace}
.colors span{padding:4px 12px 12px 0;color:var(--ink2);font-size:11px}
.ratio{display:flex;height:36px;margin-top:14px;border-radius:10px;overflow:hidden;border:1px solid var(--line)}
.ratio i{display:grid;place-items:center;overflow:hidden;white-space:nowrap;
  font-style:normal;font-size:9px;font-weight:700;letter-spacing:.04em;text-transform:uppercase}

/* tipografía */
.types,.rules,.photo{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.types small{color:var(--ink2);font-weight:700;letter-spacing:.08em;text-transform:uppercase;font-size:11px}
.types p{margin:16px 0 8px;font-size:29px;line-height:1.15}
.scale{margin-top:12px;display:grid;gap:6px}
.scale span{line-height:1.15;color:var(--ink)}

/* voz / uso */
.voice{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}
blockquote{margin:26px 0 0;padding:22px 24px;border-left:4px solid var(--acento);background:var(--paper);
  color:var(--ink);font-family:var(--display);font-weight:500;font-size:24px;line-height:1.3;
  letter-spacing:-.015em;border-radius:0 14px 14px 0}
.rules article:first-child b{color:var(--acento)}
.rules article:last-child b{color:#A8443F}
.rules li{margin:8px 0;color:var(--ink2);font-size:13px}
.rules ul{margin:10px 0 0;padding-left:18px}

/* fotografía */
.photo figure{margin:0}
.photo img{border-radius:14px;border:1px solid var(--line)}
.photo figcaption{margin-top:8px;color:var(--ink2);font-size:12px}

/* legal */
.legal{background:var(--paper);border:1px solid var(--line);border-radius:18px;padding:26px}
.legal h2{margin:0 0 12px;font-size:20px}
.legal ul{margin:0;padding-left:18px}
.legal li{margin:9px 0;color:var(--ink2);font-size:13px}
.legal .disclaimer{margin-top:18px;padding:14px 16px;background:var(--suave);border-radius:10px;
  color:var(--ink);font-size:13px;font-weight:500}

/* contacto */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:22px}
.contact-grid a{display:block;padding:15px 17px;margin-bottom:8px;border:1px solid var(--line);border-radius:12px;
  background:var(--paper);color:var(--ink);text-decoration:none}
.contact-grid a:hover{border-color:var(--acento)}
.contact-grid b{display:block;font-size:12px;color:var(--acento)}
.contact-grid span{display:block;margin-top:3px;font-size:14px}

footer{padding:34px 7% 10px;color:var(--ink2);font-size:12px}

/* descargar PDF */
.pdf-btn{position:fixed;top:16px;right:16px;z-index:9;display:inline-flex;align-items:center;gap:8px;
  padding:11px 16px;border-radius:99px;background:var(--oscuro-bg);color:var(--oscuro-txt);
  font-family:var(--body);font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;
  text-decoration:none;box-shadow:0 8px 24px rgba(0,0,0,.22);transition:transform .3s,background .3s}
.pdf-btn:hover{transform:translateY(-2px);background:var(--acento);color:#fff}
.pdf-btn svg{width:14px;height:14px}
@media(max-width:720px){.pdf-btn{top:auto;bottom:14px;right:14px}}

@media(max-width:720px){
  .page-shell{padding:12px}
  .hero,.section{padding:36px 24px}
  .pillars,.services,.voice,.colors,.types,.rules,.logo-rules,.photo,.contact-grid,.variants,.cred{grid-template-columns:1fr}
  .logo-card{grid-template-columns:1fr;gap:18px;padding:22px}
  .section h1{font-size:30px}
}
@media print{
  nav,.pdf-btn{display:none}
  body{background:#fff}
  .section{break-inside:avoid}
}